Few fashion houses can speak the language of timeless elegance quite like AIGNER. Since its founding in 1965, the Munich-born luxury brand has built a legacy defined by craftsmanship, sophistication, and a certain quiet confidence that never goes out of style.
This season, that legacy takes on a radiant new chapter. AIGNER unveils "The Icons of Elegance," a collection that celebrates bold femininity and timeless beauty, presented in collaboration with METRO and Bank Mega Syariah at an exclusive event in Plaza Indonesia.
The intimate evening was nothing short of luxurious, a perfect blend of fashion, beauty, and craftsmanship. Guests were treated to an exclusive showcase hosted inside AIGNER's Plaza Indonesia boutique, Level 2, featuring not only the brand's latest creations but also beauty demonstrations from Estée Lauder, the prestigious cosmetic brand under METRO's wing.
But the real star of the evening? AIGNER's newest collection-bursting with energy, color, and confidence.
A Fresh Palette for the Bold and Elegant
 New Collection from AIGNER/ Foto: AIGNER |
Breaking away from the muted tones often associated with classic luxury, AIGNER's new lineup injects a vibrant splash of personality. Think bright pinks, lively limes, and serene aqua blues-each hue representing a new chapter of modern femininity.
These colors come alive across a diverse range of silhouettes, from structured tote bags and chic hobo shapes to the ever-practical bucket bags and trendy bumbags. Each piece features AIGNER's signature embossed monogram leather, complemented by gold-plated detailing that nods to the brand's unmistakable craftsmanship.
And it's not just the bags making a statement, AIGNER's shoe collection is equally captivating, featuring refined loafers and elegant heels adorned with printed monograms and subtle gold accents. Together, they form a collection that's sophisticated yet unapologetically expressive.
Heidi Klum: The Face of AIGNER's New Era
 Heidi Klum as a Global Ambassador from AIGNER/ Foto: AIGNER |
Embodying this bold spirit is AIGNER's new global brand ambassador, Heidi Klum. The supermodel and entrepreneur perfectly embodies the spirit of this collection; bold, confident, and effortlessly elegant. Her presence marks a defining moment for AIGNER: a bridge between the house's classic heritage and the vibrancy of its modern muse.
More than just a collection launch, "The Icons of Elegance" was an ode to modern luxury-one that harmonizes tradition, beauty, and empowerment. Through its collaboration with METRO and Bank Mega Syariah, AIGNER reaffirms that elegance is not only timeless but endlessly evolving.
Catch the recap of the exclusive collaboration here:
@cxo.media Step into the new era full of bold and confident energy from AIGNER 💥 #cxomedia #aignerindonesia #aignernewcollection ♬ Neo Soul, Cafe, Adult-like fashionable songs(1372096) - Jasper Lab(cxo/DIR)
